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đ Permission-Based Discounts: The Genius Hack to Make Customers Beg for Deals
đ¨ â10% OFF â Just Becauseâ âboring. Lazy. Ineffective. Traditional discounts are like handing out candy at a paradeâeveryone expects them, no one values them.
Now imagine if discounts were exclusive, interactive, and designed to make customers crave them. Enter Permission-Based Discountsâa psychological pricing strategy that makes shoppers feel like theyâre unlocking VIP-level deals instead of just grabbing another routine coupon.
WOW-Worthy Ways to Make Customers Earn Their Discounts
1ď¸âŁ The âHidden Treasureâ Offer
Your website has secret discounts, but theyâre hidden. Customers must find & unlock them by browsing different product pages. The more they explore, the better the deal they unlock.
Example: âHidden throughout our store are secret discount codesâfind one and itâs yours!â
Why It Works: Customers stay longer on your site, increasing engagement and purchase intent.
2ď¸âŁ The Price Surge Reversal Trick
Instead of a normal price drop, use a controlled price surge. The price increases every 30 minutes unless they claim a deal.
Example: âThis product is $49. Claim your 20% off now, or it goes up to $59 in 30 minutes.â
Why It Works: This flips FOMO upside downâinstead of delaying a purchase, they rush to lock in savings.
3ď¸âŁ The Social Credit Discount System
Customers donât just pay with moneyâthey pay with engagement.
Earn bigger discounts for:
Posting a TikTok/Instagram Story of the product.
Referring a friend who clicks on the product page.
Leaving an in-cart video testimonial before purchase.
Why It Works: Customers feel like theyâve earned their VIP deal, and you get free brand exposure on social media.
4ď¸âŁ The AI-Personalized âBargainingâ Feature
Instead of a static discount, let AI negotiate the best price based on customer behavior.
Example: A chatbot asks: âHow about a 10% discount?â The customer rejects it. AI counters: âYou drive a hard bargain. How about 12%?â
Why It Works: Customers feel in control and experience an interactive, game-like pricing model.
5ď¸âŁ The âWin or Loseâ Checkout Challenge
At checkout, let customers play a mini-game for their discount.
Example: A digital scratch card, a spinning wheel, or a âPick a Mystery Boxâ game.
Instead of just âgettingâ a discount, they feel like they won it.
Why It Works: Winning = Emotional High. Customers instantly justify the purchase because they âearnedâ a great deal.
The Takeaway
STOP handing out discounts like free samples. START making customers feel like they earned a deal worth taking.
When customers feel like theyâve unlocked something special, they buy faster, spend more, and never forget your brand.
So, whatâs it gonna be? A basic 10% off, or a game-changing conversion machine?
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đ Quick Hits
â What If You Could Cut Your Workweek in Half? AI is the ultimate productivity hack, and Growth Schoolâs masterclass teaches you how to automate tasks, optimize time, and increase revenueâwithout burning out. Discover the 10+ AI tools that are helping professionals scale faster. Claim your free seat before itâs gone!
đTikTok introduces the âMost Lovedâ tag to spotlight highly-rated products based on user feedback, return rates, and shipping performance. As TikTok Shop sales hit $30B globally, this feature aims to build trust, enhance shopping experiences, and drive in-app purchases.
đGoogle launches a beta for "member pricing" in Merchant listing structured data, adding the validForMemberTier property and refining guidelines for active, sale, and strikethrough prices streamlining complex pricing structures and enhancing alignment with Google Merchant Centerâs pricing system.
đOpenAI is estimated to pay Reddit $70M annually for content licensing, alongside Googleâs $60M deal. Redditâs AI licensing contributes 10% of its $1.3B revenue. Despite this, its stock dropped 15% as Googleâs algorithm changes impacted user growth.
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